Happy Earth Day! Heres How to Find a Green Job

Happy Earth Day Heres How to Find a Green JobHappy Earth Day Heres How to Find a Green JobHappy Earth Day Heres How to Find a Green JobMuch of the world marks the 41st annual Earth Day today. Amid increased warnings about climate change and long-standing calls to make our air and water cleaner, many employers have embraced efforts to improve the environment as parte of their corporate social responsibility agendas.Whole industries and career paths have emerged to control the natural resources and energy we use, creating a new category of jobs with the label green collar. Green jobs arent just for environmentalists they require people with construction, science, and engineering backgrounds, as well as experts in finance, law, marketing, sales, customer service, and business management. Even corporate IT departments have embraced green IT programs, in part to limit the energy they use to keep computer networks up and running.If youre currently job searching, you might want to consider one of these roles (as long as you have some of the experience employers are looking for). Here are five sites that promote listings for jobs in the green arenaGreenjobs.comThis is also a good place for candidates to post their resumes and get job search guidance.Green Jobs Network (and greenjobsearch.org)You can browse for jobs under 30 categories, from air quality to wind power. Or, browse by city and state.GreenBiz.comThis also offers advice to businesses on how to align environmental responsibility with corporate goals. One recent job posting Marketing Director for a San Francisco-based broker of clean technology for corporations.Green Dream JobsYou can read the latest news affecting the environment and get advice on investing in green industries while you browse for jobs.TreeHugger.comFind jobs, take part in contests, and take a quiz about the history of Earth Day. (I answered only 5 of 10 questions correctly Im sure many of you can do better.)

Whats Most Important in Accepting a Job Offer

Whats Most Important in Accepting a Job OfferWhats Most Important in Accepting a Job Offer?Whats Most Important in Accepting a Job OfferEver get the feeling that you and the people who run businesses are on different planets?If you do, youre not alone, at least when it comes to what a job seeker is looking for in an employer.A recent study by HR consultancy Towers Watson found differences of opinion between employers and employees on the reasons people want to work for a company. Here are the top seven from both groupsEmployer ViewEmployee View1Competitive base payCompetitive base pay2Reputation of the organization as a great distributions-mix to workChallenging work3Challenging workConvenient work location4The business/industry of the organizationOpportunities for career advancement5Opportunities to learnnew skillsVacation/holiday/paid time off6Opportunities for career advancementReputation of the organization as a great place to work7Organizations financial healthFlexible scheduleW hen you look at these lists, the groups agree on only four points. Sure, money is at the top of both lists, but look at the other reasons. The employees reasons (convenient work location, vacation/holiday/paid time off, and flexible schedule) all speak to the need for work/life balance. Meanwhile, the employers reasons (business/industry of the organization, opportunities to learn new skills, and organizations financial health) speak to the issues of job security, company branding, and professional development.Granted, there are employers that unabashedly promote flexible scheduling and generous paid time off policies to prospective employees, just as much as there are job seekers who place more importance on the companys financial health and opportunities to learn new skills. Its all a matter of what has more value.With that, Im turning this over to you Whats most important when you decide to accept a job offer? Is it the work? The company? The money? The things that help with work /life balance? The opportunity to enhance your career?

This is why failure doesnt actually exist and how to look at it

This is why failure doesnt actually exist and how to look at itThis is why failure doesnt actually exist and how to look at itWe tend to think of failure and achievement in separate terms.Achievement means you were right.You were correct. You tischset an expectation and then you met it.Failure means you were wrong.You missed the mark. You set an expectation and you didnt measure up.When we approach our work with this separate mindset, we inevitably set ourselves up for failure.Heres whyThe key to growth is to set goals outside of your comfort zone.In order to continue growing as a person with your respective craft, you have to set unreasonable goals.Thats the point.You have to aim outside of your comfort zone and push yourself to stretch for things that you cannot yet do.If you know what youre doing, you arent trying hard enough.However, in order to actually set goals far outside your comfort zone, you have to understand and be ok with the fact that you will fail.You wont get there t he first, or second, or third time.You will fall short.You will make mistakes and it wont be a straight shot to the end.However, failing to meet the expectations you set for yourself when aiming outside your comfort zone actually moves you much closer towards your goals than if you were to achieve something easily within reach.Thus Achievement, in this sense, is actually detrimental. Failure is the real win.In every failure there is a lesson.The problem so many people run into, and the reason why so few are able to reinvent themselves over long periods of time, is because they fear failure.It is much easier to set a reasonable goal, achieve it, and then have everyone around you clap and cheer and pat you on the back, than to set an unreasonable goal, not reach it, but learn so much mora in the process.This goes back to the dilemma between the appearance of success versus deep inner knowledge.Many would rather set smaller goals and appear to be more successful, than to set bigger goa ls, appear to have failed, but acquire an endless amount of working knowledge beneath the surface.If you see your journey in terms of achievement and failure, youve already failed.You are already disconnected from the process itself.You are far more concerned with appearing successful than actually having working knowledge of your craft in ways only attainable through messy failure.The truly successful, the innovators, the creative geniuses, the legends all share this in common.They do not care about appearing successful or as having failed. They only care about knowledge of their craft, and they are willing to go to whatever length to get it.You cant discover anything new without failing.You cant explore different ways of doing things without failing.You cant forge a name of your own without going off the beaten path, getting lost, and then coming back and sharing what youve found.Failure does not exist.It only exists to those who are more concerned with appearing successful.This a rticle originally appeared on Inc Magazine

The future of recruiting lies in marketing

The future of recruiting lies in marketingThe future of recruiting lies in marketingThe future of recruiting lies in marketingSomething weird is happening in the world of hiring. Despite incredible technological steps forward in recent years, recruiting has become more complicated elend less so.In a recent survey of recruiters done by Monster, a full two-thirds said their jobs have gotten harder 62 percent say its more difficult to find quality candidates.Technology, it seems, has been a mixed blessing. Todays tools can help us more easily filter candidates, assigning scores and letter grades to eliminate what would ostensibly be hours and hours spent vetting. Yet these solutions arent getting recruiters the talent they need.Theres clearly a missing piece to this puzzle, and I believe that piece is marketing.The discipline of marketing has evolved rapidly in recent years with advances in automation and analytics, and recruitment marketing takes a page from the ways large consumer br ands get in front of potential customers. You start with data to understand and access the consumer (or in this case, candidate), use creative storytelling to help sell the product (here, the role and the company), and put a heavy emphasis on the customer experience along the way (the human connection).In the same survey, 67 percent of recruiters told us that they feel like they need to be marketers today, positiv 67 percent feel they need to understand analytics and 64 percent feel like they need to be digital experts. I think that what they really need are the right tools to enable them in these areas.The Science of Tech Meets the Art of DiscoveryWere at the onset of stimulating what has been a stagnant industry run on the age-old currency of rsums. From a marketing perspective, companies like Amazon, YouTube and Facebook are already gathering super-charged metadata on every customer, and serving up content and calls to action that are eerily relevant because they are based on you r unique behaviors.The recruiting industry is playing catch up to understand candidates in similar ways, but tools like sophisticated chatbots, voicebots, gamified data acquisition tools, and next-gen resumes may help us get there.Using this data in the right ways could result in successfully hyper-personalized user experiences on platforms like that give us entree into deeper, more authentic conversations and interactions.But there will be challenges to overcome before we can get to this future, including the fact that candidates and recruiters dont have the data they need to assess less numbers-driven aspectsor the human elementsof their searches culture fit, professional development opportunities, bosses and co-workers, candidate aspirations and motivations. There has to be a way to account for these intangibles.Meanwhile, we also want to give candidates the flexibility to make choices beyond what data tells us theyd be interested in (e.g. someone whos always worked in sales but wants to make a career change). And weve got to help recruiters realize that the best candidate is not always the one who checks off all the boxes (e.g. the person with only three years experience who got filtered out by the ATS may be a better long-term fit). On both sides are people, and people are not so easily put into boxes defined by datasets. We cant let techs science push aside the art of discovery.The truth is that tech will evolve where people want it to evolve we control how it develops. For example, when job search was just about relevance, we demanded semantic search. We wanted technology to understand our intent by the words we used. But job search fell too far down this rabbit hole its leaned too much into keywords and away from the more natural human experience of exploring and satisfying curiosity.That said, while recruiting has historically been about attracting as many applications as possible, were transitioning from breadth to depth. And that should motivate the industry to move to better understand the audiences to whom recruiters are marketing their jobs and candidates their career histories.The Message is the MediumUnderstanding audience is a key factor in marketing success, but not a determinant. How you talk to that audience is of increasing importance to recruiting today, particularly in an economy such as this one where candidates are in such high demand.In other words, its critical that recruiters have the ability to authentically convey their brands story What are your mission, vision and values? What are you aspiring to achieve? What kind of culture are you promoting? Finding ways to communicate your employer value proposition to internal and external audiences is fundamental to an employer brand.One of the most effective tools to do this is video. Video can tell and sell the story of your companys brand and job opportunity betterand with greater dimensionality and authenticitythan text ever will. And its far more engaging to can didates, giving them the opportunity to better experience the brand and culture and to really understand what its like to work for your company, for your department, and, in some instances, for a specific hiring manager. In fact, while the average time spent on a text job ad is just over 90 seconds, the average time spent with a video job ad is 4 minutes.In other industries, video has already leveled the playing field, but recruiting has lagged behind to the detriment of both companies and candidates. Less than 1 percent of Fortune 500 companies are currently using video in recruitment marketing, according to SmashFlys 2018 Recruitment Marketing Benchmarks Report.The impact on candidate quality could be enormous. In our industry, candidates opting in is sexy, and video can help with this. People can look at employers branding, messaging, and videos, and say, Hey, this looks like me.Make no mistake Recruiting is increasingly going to look like marketing. Like marketers, recruiters a nd candidates are already facing the challenges of capturing attention in todays noisy world of content. The right tools for the future of recruiting will help employers leverage messaging and datathe art and science of our businessto do the initial legwork. And this will empower recruiters to spend more of their time on the human connections that ultimately make quantitatively and qualitatively better recruiting results.

8 Productivity Tips for Business Travelers

8 Productivity Tips for Business Travelers8 Productivity Tips for Business Travelers When you are on the road a lot for business, it often seems like you arent getting as much done as you should be. But, just because you are traveling frequently , it doesnt mean that you cant be as productive as if you were in the office every day. You just have to look for ways to be able to do your work when you are on the road. With todays technology, working while traveling has never been easier. You can connect from pretty much anywhere, and you can get a lot done while you are on the road. Here are some productivity tips for anyone who travels frequently for business.When you are traveling for business, make sure that you always have a laptop or tablet with you , so you can work from anywhere. Scope out Wi-Fi hot spots ahead of time, so you will know where you can get a connection and be able to do your work, no matter where you are traveling to. You might also want to look into getting a Wi-Fi card, which will let you have an Internet subscription for your mobile device. Even if you cant connect to free Wi-Fi, you will still be able to connect and stay productive. It is time to get out of the mindset that multitasking helps you to get mora done. Sure, it may seem like you are doing a lot, but what you are really doing is a whole lot of nothing. When you are multitasking , you arent putting all of your concentration on any one task, so nothing is being done to the best of your ability. Whether you are in the office or on the road, stop multitasking, and simply concentrate on doing one thing at a time , and doing it well. You will be a lot more productive in the long run by not multitasking. When you are working on the road, it is more important than ever to know that you can be in contact with clients, your employer, your team, etc. This means that you need a reliable wireless device that is constantly charged. An external smartphone charger is a gre at investmentbecause it will ensure that your device is always charged when you need it, and you can contact anyone at any time, check and send emails, etc. unterstellung devices only cost around $30, and it is more than worth it to prevent the inevitable Sorry I missed your call my phone died conversation with your CEO. If you are using old technology, it can really slow you down a lot, especially if you are on the road. But, you dont have to go out and spend a fortune on new tech devices. You can save a lot of money by purchasing refurbished devices. You can even sell your old tech at websites such as Gadget Salvation , and use the money towards the new devices you need in order to stay productive while you are on the road. Find things like newer laptops, iPhones, and a whole lot more, and save a lot of money while you are at it. You probably spend a lot of time on airplanes, and this can seem like a real time-waster. But, if you are taking flights that are Wi-Fi enabled, you can get a lot of work done while on those long flights . These flights may be a bit more on the costly side, but when you think about how productive you could be, the additional fees are definitely worth it. You will have many uninterrupted hours of time to get a lot of work done, and when you arrive at your destination, you wont be stressed out about all of the work that didnt get done, because you already did it. It is important to take breaks in order to keep from burning out . So, put down the laptop for a little while, and go for a walk. If you are in a new area, this is a great chance to explore and see new things. Take a couple of hours for yourself, and you will be surprised at just how refreshed you are, and ready to get right back to the work that needs to be done. There are a lot of to-dos that can be done without the use of the Internet . So, if you know that you are going to be in areas where Wi-Fi is sketchy at best, plan for it. Take work along that you can do offline , whether it be planning business strategies, organizing notes, finishing projects that dont require any additional research, etc. You might be surprised to learn at just how much you can get done without ever logging on to the Internet. Even if you are away on a camping trip, you can get a lot of work done and be productive. It is a good idea to avoid using social media first thing in the morning. Youd be surprised at just how much time you waste on social media and checking email, and before you know it, the morning is over, and you havent accomplished much of anything. Start getting into the habit of checking social media and emails a bit later in the morning. Even better, schedule times to do unterstellung things, and then do not do them when you are trying to get other things done. The less time you spend on social media and email, the more productive you are going to be in the long run. Jane Hurst is a content manager from San Francisco. She is a business writer and writing coach. Find Jane on Twitter .

Lies Youve Been Told About How to End a Resume

Lies Youve Been Told About How to End a Resume You want to likewise express the way your intention is to assist the organization succeed, not how the position will result in your private success. Position yourself now so that youll be in the proper distributionspolitik later. When youre asking for work, you should make certain that you set your very best foot forward in every area possible. If you are uncertain, its worth your time to get hold of the agency and ask which would be most suitable for the position. Everyone lets you know that its important to begin your resume with a potent introduction that produces a strong first impression you merely have 20 seconds goes the conventional advice. Nothing is gained by stating the obvious and given you have only seconds to impress the recipient, its often best they begin reading your background info, instead of confirming you are searching for the job they are providing. Writing a perfect resume email is only a fraction of all of the situations you must keep in mind before you click send. Understanding how to start can be the largest challenge and looking at examples can be quite beneficial. Theres no doubt that a resume which is both cohesive and professional will have a much better likelihood of standing from the crowd even supposing its made utilizing a template. At the exact top of your resume, you should incorporate a nicely-formatted header with some simple info about yourself, precisely the same way that you would with a resume for work. In a CV, as an example, if youre asking for work in education, you may want to place your teaching experience at the summit of your CV. If you opt to capitalize your work title, degree, or other proper nouns, be confident that youre committing to a grammatical standard for consistency. You may use the software to compose an effective resume or deckblatt letter for you which definitely raise your chances of obtaining a job. It is possible to also produce the c onclusion a little mora personable and add any brief info about your personal qualities or values that align with the organization. Well theres an effortless method to compose your Front-End Web developer resume. A resume summary statement is comparable to an objective statement in that its a quick way for a work seeker to catch a hiring managers attention by summarizing critical information at the peak of your resume in a simple to read format. Frequently, the application instructions for a specific position will state if a CV or resume is requested. Whether or not you take advantage of a CV or resume, you have to thoroughly edit your document. You might also want to add links to your other social networking profiles if you believe it will support your application. The only instance you might want to use a TXT format would be for job board submissions which dont permit you to attach your resume. Lets start with a fast overview of resumes, because they are more familiar to t he majority of American writers than CVs. Every portion of the cover letter plays an essential role in aiding you to shine a positive light on your candidacy, and that has the closing. You can see the complete cover letter at the next link. Closing paragraphThe closing paragraph ought to be pretty straightforward. Keep in mind, the closing of your cover letter is the most significant element that can help you land your next interview. If you do decide to move forward with a resume summary statement, be sure to take care of it as your personal highlight reel. To keep consistent with the 3 objectives a closing statement generally serves, make certain you end on a positive note and request an interview. Now imagine whether that SAME resume had had a summary statement on top clearly outlining why youre the ideal candidate. Youre going to learn to end a cover letter. Clearly, you are aware of how to end a cover letter. Now you understand how to end a cover letter. What How to End a Resume Is - and What it Is Not You are interested in being succinct and straightforward. Your resume objective ought to be relevant and targeted to every different job prospect. The Birth of How to End a Resume If you arent absolutely clear of what you want, envision a perfect position that will value you for the key characteristics and experiences you wish to be hired for. Utilize your judgment, and as always, you need to always prepare several resumes for many varieties of companies. When you state you are going to be following up with the employer, make sure to do it Inform how youll speak to the possible employer to learn your application destiny.

Working At Bluecore

Working At Bluecore Below is an article originally written by Tara Sussman at PowerToFly Partner Bluecore, and published on September 17, 2018. Go to Bluecores page on PowerToFly to see their open positions and learn more.At Bluecore, we put ur people front and center in everything we do. To better understand what makes ur diverse team tick and really get to know the individuals that make up our people machine, we decided to find out why different Bluecorians are BlueToTheCore.Todays interview is with Kellye Snodgrass, a Product absatzwirtschaft Manager at Bluecore. Kellye first joined Bluecore in April 2017. She recently moved to Chicago from NYC. When shes leid busy launching products, she enjoys needle pointing and makes everything from belts to baby gifts.Tara Sussman Tell me about the path that led you to Bluecore.Kellye Snodgrass My first job out of college was in outside sales for an NYC startup that powers listing optimization software for restaurants. I fell in love with the marketing technology space and how it can simplify marketers daily workflows so they can spend more time on strategy. Then I joined another martech company that focuses specifically on the retail vertical. I met so many awesome people who work within the eCommerce ecosystem and knew Id found my niche. Upon a move to New York, I started researching emerging technology companies and had heard great things about Bluecore through my network, so I reached out about a position.TS What does your typical day at work look like?KS I feel lucky to work very cross-functionally. Every day I collaborate with so many wonderful people, including our amazing R&D team, that designs and creates our product, our customer-facing teams and even our customers. I spend half of my time brainstorming with others and the other half putting pen to paper. A big part of my role is working on our new product launches, where I gather input from various stakeholders and get to hear from the smartest people in our space. Once a new feature is built, I help make sure its fully integrated into our sales process, that our internal teams know the benefits and how to talk about it and last but not least that our customers know it existsTS What differentiates Bluecore from other high growth companies?KS Like other startups in a high growth stage, were bringing in a lot of new talent to help accelerate growth. I feel strongly that were unique in that were doing it right our new team members are not only talented, but they align with our unique values. The new people acclimate and mesh well with tenured employees, and because I work cross-functionally, I get to see it.TS Which Bluecore value do you most represent?KS Learn from the past to build the future. As we discussed earlier, a lot of my time is dedicated to creating resources to properly position Bluecore in the market. I try to keep in mind that as we improve our offering with each produce release, some of my past work may not be applicable t o where we are heading in the future. Examining what was done in the past and iterating is so critical for our growthTS How well do we walk the walk when we say we put product and customer first?KS We put our customers first by building for their needs, and not just the features that are requested, but the capabilities our customers do not yet know they need. We choose to focus our product development on the features that will drive the highest performance for our customers.TS If you could switch jobs with anyone, who would it be?KS Definitely the Data Insights team. What they do is so core to Bluecore they spend their days understanding the data we collect for our customers to help solve the biggest problems in retail. These range from how to reduce unsubscribes and how to turn a non-buyer into a buyer to how to turn a brick and mortar shopper into a multichannel shopper.TS What about Bluecore do you value the most?KS My team. Im part of a newly created Product Marketing and Opera tions team thats filled with passionate and smart people who are great at what they do. We respect each other, would do anything for each other and work really well together.TS What are you most looking forward to accomplishing this year?KS Im very excited to continue working on features that help our customers personalize marketing campaigns at scale.TS What are you most proud of, either personally or professionally?KS Relationships. I have a lot of family and friends back home in Texas, and they do a lot to visit and support me in my life and work outside of Texas. I miss them I work hard to maintain those relationships in addition to those Ive built at Bluecore.TS What keeps you at Bluecore?KS Avocadosjust kidding. Our product roadmap and the new features we are launching this year are going to make a huge positive impact on the day to day workflows of our marketers. I cant wait to have a role in those launches One of the biggest challenges in almost all industri es today is achieving gender parity. Gender diversity provides huge benefits in the workplace. pWhile some industries have made significant advancements in gender diversity, some industries lag further behind... and the construction industry is well-known for being in the latter category. If someone says, construction workers, youll likely picture a group of men in yellow hard hats analyzing an architects plans or laying bricks on top of a scaffold. And men at work signs only help to reinforce this image.pThis stereotype is rooted in reality. When was the last time you actually spotted a woman on a construction site? Or hired a female plumber or carpenter? Your answer is most likely never. In fact, the Bureau of Labor Statisticsreports that only 3.4% of the total of 8.3 million construction employees are women.pBut the construction industry has a lot more to offer than steel-toed boots and hard hats, and it needs women to help advance the industry in this era of rapid change. Here are 5 reasons why women joining the workforce or looking to make a pivot should consider a career in construction.h21. Fuel Innovation/h2pNot only is diversity the socially and morally right thing to do, but it is also actually an excellent business strategy. pResearch presented in the Harvard Business Reviewshows that diverse teams develop more innovative ideas. This is further supported by a study conducted by Gallupon the performance of gender-diverse teams versus single-gender teams, which found that the difference in backgrounds and perspectives led to better business performance and problem-solving. h22. Capitalize on Demand/h2pThe construction industry is currently experiencing a labor shortage. The industry itself is booming and projected to be one of the fastest-growing industries, with total spending projected to exceed $1.45 trillion in 2023/a. However, most construction companies are unable to meet the rising demand. pAccording to the Associate d General Contractors of America/a, more than 80% of contractors are experiencing difficulties filling hourly craft positions that represent the bulk of the construction workforce.pAnd demand isnt limited to individual contributor roles. Given the industry boom, there are a number of open stable and high-paying roles (any project managers out there?) waiting for the right candidateh23. Leadership Opportunities/h2pAccording to the Bureau of Labor Statistics/a, women compose only 7.7% of the total 1 million managerial positions in construction.br/pBut given the highly collaborative nature of construction work, more women in leadership roles would help drive innovation and enhance productivity.Furthermore, as a woman in construction in a leadership position, youd have the unique opportunity to drive change for the industry and make it a more attractive option for other women.h24. High-Income Potential/h2pSalaries for many skilled positions in construction are on the rise, making a cons truction career a prime choice for women looking for a high-paying job,pThe 2018 Construction Craft Salary Surveyconducted by the National Center for Construction Education and Research revealed that salaries for many skilled craft areas are increasing. Project managers and project supervisors topped the list at $92,523 and $88,355, respectively. The next set of highest-paying jobs include those of combo welders ($71,067), instrumentation technicians ($70,080), pipe welders ($69,222), power line workers ($68,262) and industrial electricians ($67,269). Of the 32 categories of workers in the survey, 19 positions earned an average salary of $60,000 or higher.h25. Sense of accomplishment/h2p The construction industry can give employees a unique sense of achievement. Yes, the job is stressful and the work can be demanding, but nothing beats the feeling of being able to build something from the ground up. pHow many professionals in other industries can point at a school, a hospital, or a skyscraper and say I helped build that?pThe construction industry has a long way to go in combating gender bias and supporting women in the workforce, but given the current demand for workers, theres no better time to pick up a sledgehammer (figurative or literal) and smash the gender stereotypes plaguing the construction industry.